This week I wanted to talk about how bookies are always seen as the enemy. I think that people forget that without them we’d not have a source to enable us to bet with! We need the bookie as much as he needs us it’s as simple as that. The difference is that the bookie needs a whole load of people whereas we only need one bookie.
A bookie makes his money by making his book and then relying on 100′s if not 1000′s of people expressing their opinions about the outcome of a race through the medium of betting. The purpose of this activity is the same for both parties and that is to win money. However as an individual punter we only need one bookie to strike our wager. Well in reality nowadays we do need a portfolio of bookies such is the nature of competitiveness that we can get better prices by shopping around.
Anyway my point on all of the above is we need to change our mindset when it comes to bookies. I hear people moaning about them being fleecing bast***’s and the like all the time but this really isn’t the case. Admittedly things have changed over the years and they now perform more of a trading operation and don’t lay bets like they used to but they’ve adapted to a more educated customer base and this in turn means we need to do the same.
It is possible now via the internet to get all manner of concessions and price boosts etc from the bookie and as they fight over each other for our business we need to see them as friends and carefully and skillfully fleece them! Take advantage of their price boosts and free bets. If you know how to you can lay these bets off and trade out of various positions. The industry has evolved and we need to evolve with it.
So it’s time to change our opinions on the bookie and start treating them like our friends whilst quietly going about extracting as much cash as we can from them.
Back next week with more thoughts on the whole punting scene.