I was asked last week by a friend of a friend how I go about finding my winners? I got a surprised look when I told them that I didn’t look for winners, in fact, that’s the last thing you want to do if you want to make a profit from backing the horses!
This may sound like a completely bizarre concept and one that would be laughed at inside every bookie up and down the land but stop to think about it for a second. Is the bookie looking for the winner? Who are we trying to get money from when we win? The bookie doesn’t really care who wins the race just as long as they have taken enough money on each runner in the field to cover their book. So if I’m not looking for the winner what am I trying to do?
My aim every day when I place my bets is to beat the bookie by not finding the winner but by beating him on his price. To illustrate that this works and is the most efficient way of making money this is what a trader working at a bookie will look at:
As you can see, customer 1 is able to continue betting as he hasn’t beaten the SP whereas customer 2 is going to be shut down because although he hasn’t won as much as customer 1 he’s beaten the SP.
Customer 2 is much more of a concern than customer 1 because the bookie knows that he is likely to continue to make money by beating the SP than customer 1.
Have a look at your betting each day. If you are beating the SP then you will be in with a chance of actually turning a profit as you have maths on your side.
Have a look at the proofing charts we offer and compare advised prices with SP prices and you’ll notice a big difference in the profit margins 😉