I have been following this service since the middle of last year after receiving positive comments on the performance and the way in which things are operated. The author has a history of working with bookmakers and developed his selection process as a result of being able to see at first hand how markets progressed which allows him to look at the movers and fine tune those which should translate into winners. Historic performance was impressive with a 12 month unbroken profit run. Results are updated promptly on site.
The process is refined in the early hours of the morning and selections published which will be awaiting UK users as they awake. Originally there were 4 selections daily but this has now been refined to 2 or 3 and with a price of 3/1 or better the target just 1 winner a day will show a profit. Bets are usually win but include some each way recommendations. All selections are now staked at 1 point (user determines their individual value for staking) and the email includes reasoning behind the selection and comment on the potential for the race. It is intended that the price available on receipt of the email be taken using BOG prices although the majority of prices continue to come in.
Of course my starting a review has coincided with a difficult period for the service and we have seen losses for the 2 months proofed here. Paul is the first to acknowledge the situation and has been tweaking things to try to make a return to profit including a reduction in the number of each way bets advised.
There have been 135 runners in the review period with 24 winning bets – a strike rate of 17.52% which is significantly below historic levels and consequently there has been a loss of 59.86 points. The trend has been generally downwards and I imagine that paying subscribers are starting to lose confidence now and the author must also be feeling the pain as he backs his own judgement with his cash.
At this stage we must regards the service as failing but we will continue to monitor in the hope of improved performance from now on. The service is certainly genuine – by which I mean the author is not just sending out rubbish in the hope of generating affiliate income from his email list – and it must be galling to find that a method which has stood you in good stead for a significant length of time is letting you down in the short term. For now though a watching brief is required.
Update 31/3/2018: After a very poor period lasting almost 6 months it looks as though Joe may have turned a corner, the last 2 months showing 18 points profit at BOG prices. Still low by his past standards but a step in the right direction. The problem for a potential subscriber is going to be a worry that the bad times will return.
Should the current trends continue for April and May then we can consider an upgrade in the rating here. No doubt that the author will be trying to do this. He certainly considers his clients cash when making his selections.