With all the excitement gone now surrounding Barney Curley which I wrote about last week the racing world has quietened down somewhat. The weather doesn’t seem to be improving and the ground is heavy almost everywhere. I’ve focused a lot of my betting on the all weather and many of my clients have been doing the same. Who’d think that in just a couple of months we’ll be starting evening racing and the flat racing will be under way. How the seasons change so quickly in this country.
Anyway enough of me reminiscing about the summer. I’m going to talk about my profession in more detail today and tell you about what the industry terms as a “Longcoat.” Longcoats have been around for as long as betting has been going on and the term derives from the days when men with information used to wear, yes you’ve guessed it….long coats! You know the image, a man with a trench coat on, a trilby hat and smoking a woodbine. Large wads of cash in his inside pocket and a glint in his eye as he knew more than the average punter.
Now I’ve set the image, I’ll go about dis-spelling it. That was certainly the case in my Grandads day but it’s somewhat changed in today’s electronic age. My grandad would have to travel all around the country and place bets physically in various bookie shops or on the track himself. He had his phone tree which involved calling one person who would then in turn ring two others who then themselves would ring two other people so that there would be more lots of people getting on. Nowadays I could sit in my office at home and not leave for 10 years and make more money. Technology has completely changed the way Longcoats operate. No one knows what you look like and in some cases wouldn’t even know your voice!
Information comes in the form of an e-mail first thing in the morning, a few phone calls or text messages with information and instructions. I rarely see any cold hard cash as it’s all done on-line. The majority of my contacts have never even seen my face. I then send text messages and make a few phone calls myself to organise getting the money down. After the race I then send a few e-mails and tally up the total winnings. Spread the money about and my job is done. There’s no driving all over the country. I do however attend a lot of meetings as this is where new contacts can be found and where the people that do know me can trade information for information.
So all in all we’re just sources of information and in today’s world the most natural place for us to exist is on the internet, after all it’s called information technology. I wonder how my Grandad would view it all as so much has changed. And to finish off the longest coat I own comes to my waist so you could argue that we should be re-named short coats!
MATR continues to deliver profits to my members and despite one losing month at the end of last year I have turned a profit for 17 out of the 18 months I have been providing my members with one hot tip from several of my best contacts. Hop on board as we head into the spring and start making some money wit me and my current members.
Back next week,